AIDA Techniques For Sales Copywriting

Copywriting Techniques - In writing writing techniques that sell, you need to know AIDA. Sounds like women, right ?, but this is not about women hehehe ...
AIDA is an abbreviation of Attention, Interest, Desire, Action. By using the AIDA formula, you can turn a blank page on your computer screen into something that can attract attention to make others take action.

That is why AIDA is often associated with copywriting.

Although synonymous with copywriting, but you can also use this formula to make any writing to be interesting. And with this AIDA concept, I managed to increase my turnover to 200 percent, crazy!

I will explain one by one:

1. Attention

In cyberspace there is a lot of information flowing, and your job as a time to write is to be able to attract the reader's attention in a short time. Because if not, then your writing will be passed away.

You should know, according to a study from SilverPop conducted in 2013, we must be able to capture the attention of visitors in 8 seconds or less. Whereas humans blink every 4 seconds.

This means that if you are unable to get attention in 2 blinkes, then they will just leave. So the long writing that you have made will be determined by 2 blinks.

That is the importance of this stage.  Draw their attention through:

• Headline / Title
• Picture
• Opening Sentence

To make these 3 elements, you can explore solutions to your buyer's problems or make them feel "ah that's really me"

Here is a sentence that can attract the attention of your prospective buyers

"Want to be different from most people?"

"Want to lose weight in a month without a torturous diet?"

"Your child wants to eat well without making you bother?"

You should be able to explore their desires in order to get the headline / opening sentence that becomes their answer like the example above.

2. Interest

After successfully attracting their attention, then the next step is to get them interested in you.

Make them aware of the magnitude of their problem.

For fishing interest, the best way is to provide:

• Information / facts
• Statistics
• Case study
• Ideal condition
• Reason

3. Desire

At this stage, make them really want your product. Desire is similar to interest, the difference is, here is more to play emotions and logic by displaying product benefits. But you need to remember very different between the benefits (benefits) with features.

Because they don't care about you, they care about themselves. So when writing your position on their side by writing what benefits they can get from your product.

Example:

1. Features: Made from the best case materials and can be custom

Benefits: "With our services, you can have a cellphone case that is only owned by you in this world, making you more unique and confident because it looks different so that it becomes the center of attention"

2. Features: Made from natural ingredients without mercury

Benefit: "With our products, your face will be brighter, without worrying about irritation because it is made from natural ingredients that make your facial skin safe and comfortable."

From the two examples above I think you can already understand the difference between features and benefits. Focus on writing down the benefits to your buyers.

4. Action

Invite them to take action. Whatever action you want, buy a product, register, create an account, download, send an email, call. Reveal in this section.

This section is often called a call to action (CTA). Don't forget, you will often find that term from now on. According to its function, a CTA can be in the form of a button, telephone number, or e-mail address. And accompanied by a price if you sell something.

Finally, combine the four parts in the AIDA formula in sequence starting from Attention, Interest, Desire, Action.

Congratulations on having a copywriting structure that sells!