4 Artist and Celebrity Research Techniques for Promotion

Online business people certainly want their products to be sold in large quantities every day. In fact, most of them do not hesitate to spend up to millions of rupiah just for promotion.

The promotion technique that is currently popular is endorse. Usually endorse is given to artists who often appear on TV screens. Indeed, most artists set high tariffs. Especially if the artist has a lot of followers on his Instagram account. Then, the price will be more expensive!

Get to know the celebrity more closely

For those of you who are new to the online business world and are interested in trying the endorse system, you will certainly think twice when spending a lot of money just to endorse to the artist.

Now you do not need to worry because there are many famous accounts on Instagram with the number of likes and followers not less than artists. Usually they are referred to as Instagram celebrities or celebrities.

The owner of this celebrity account is not from a famous artist but an ordinary person who is unique in every photo post. Most important, the price is not as expensive as the artist. The following are some techniques for artist research or programming for promotion;

1. Study Celebrity Profiles

Before starting to do endorse, first learn how the celebrity character will be chosen. Customize the types of products offered with these programs. For example, if you offer a hijab product, choose a hijab celebrity or have a hijab style that is always up to date.

2. Check the Celebrity Photo Collection

Celebrities are demanded to be unique and creative personalities in order to increase the number of their followers. The creativity of the celebrities can be seen from the photos they have uploaded on their Instagram account. If the results of their photos look good, then they can be said to be a professional celebrity.

3. Check the Number of Comments and Likes

The large number of followers actually does not determine which program is suitable to serve as your partner. In addition to seeing the number of followers, you also need to consider the number of comments and likes on each photo they post. There are celebrities who have followers less than 50,000, but the number of likes per post is an average of 3,000 likes. But there are also celebrities who have more than 100,000 followers but the number of likes is only about 1,000 likes.

4. Comparing With Other Celebrities

You can just set a budget that is big enough for product promotion. But it would be better if you first do a price research before deciding to work with a celebrity. Look for celebrities who have the character according to the product offered. Ask for fees or prices that they set so that you can choose a program that fixes the price according to the budget that you have estimated.